So, thinking about designing a new business card for your lawn care business?

It’s a frequent misunderstanding that the business card is obsolete in the age of smartphones and social media. However, your business card is one of the most crucial aspects of your brand identity.

When you meet someone in person, your business card is crucial to making an excellent first impression.

Your business card is a low-cost investment that may pay off handsomely in terms of connections, sales, and profits. Several methods will increase the effects of a sound business card. Here are a few essential considerations to remember when designing your dynamic business card.  

Invest in Quality Cards

When you meet someone, your business card stays with them long after you’ve left. A flimsy card that bends wrinkles or dog ears quickly sends the message that you’re not at the top of your game.

Use thick card material and high-quality printing to make a sound, long-lasting impact. It will cost a little extra, but it will be well worth it.

Design a Card That Fits Your Brand

Your business card should reflect your brand and be acceptable for the lawn care industry. Create a card that reflects the picture you wish to convey.

Don’t choose a picture that does not represent who you are or the lawn care industry. For example, you would not want a picture of a boat on your lawn services business card.  

Whatever you select, be sure it accurately represents you, your business, and the image you want to project.

Professional Designer Option

Most printers provide a variety of business card layouts to choose from when needed. These are good for a primary layout card, but they don’t offer many choices if you want to be more creative. It’s not a bright idea to try to develop a look on your own if you’re not a designer.

Using a professional designer for a unique layout and design may truly set your card apart. Moreover, a professional designer doesn’t have to be expensive; internet marketplaces like fiverr.com allow you to hire a designer for as little as $5.

Drive Traffic to Your Website

Your business card should always include your name, title, company name, phone number, email address, and website. However, you don’t have to stop there as your card can also encourage visitors to check out your website.

Please provide them with a solid incentive to do so. For example, include a “call to action” prompt to visit your website for special offers and discounts.

Now, a growing trend is the use of QR codes. You may want to include a specifically designed QR code on your card in addition to your website address so that all they must do is scan your card with their smartphone, and they’ll be transported right to your website.

Shop Around for a Great Print Shop

If you reside in a city, there are likely several print shops you can visit.  

In addition, many reputable print businesses online, like Vistaprint, can print your quality cards for a great price. 

Always Have Your Cards On-Hand

There’s nothing worse than establishing a crucial connection and forgetting to bring your business cards. Always keep your cards available to protect yourself against this. Invest in business card holders to keep your cards in tip-top shape.

Cards should be kept in your wallet, handbag/briefcase, glove compartment of your car, at work, and home. Also, make it a habit to grab your business cards when you take your phone.

The Visual Inspection

Look over your business card and ensure it has outstanding properties. 

For example, is it clear who you are and what your brand stands for? Is the product of good quality?

Is it visually appealing and professionally designed? Is it engaging enough for people to connect with you and visit your website?

If not, you might think about improving your cards. It has the potential to improve the quality of your relationships as well as your earnings.

Business Card Marketing

Consider all the areas where you may distribute or leave your lawn care card, such as businesses you frequent, restaurants you visit, and shops around the corner from you. Stress to the owners that you are an active member of the community and growing your lawn care business. 

More than likely, the owners and managers will allow you to leave a few cards at the front of their establishment.  

If you have a well-designed business card and put effort into distributing those cards, chances are you will see your business and your profits grow.