As a lawn care business owner, one of your ongoing goals should be implementing new ideas to expand or grow your business. For your business to survive, you must continually be thinking of ways to increase your revenue, which means, theoretically, increase your client base.

Attract New Customers

This one is self-evident. If you are not continually adding new consumers, it is hard to expand your lawn care business, much less be successful in your industry.

Customers are the lifeblood of your business and attracting new ones should be a continual goal for you as a lawn care business owner.

There are several strategies for recruiting new customers to your lawn care company, and  here are a few ideas for you that have proven to be successful:

• Ask friends and family for referrals. This action is the quickest, most effective way to acquire new customers. Friends and family members are usually eager to help in your ventures, so utilize those close connections to your advantage. You can also form social media groups as well and ask them to join in your efforts there.
• Create noticeable door hangers and flyers. You can use an online printing service or local print shop to help you design and print these. You will want to leave these in areas where you already have a few established clients. This action will save you on drive time and, in the end, will save you money. Be sure to check with your local ordinances on the particulars about leaving these materials in specific sub-divisions.
• Subscribe to a money-mailer coupon service. This step will help you get your ads into customers’ homes much easier, but it is more costly. Be sure to include a special offer for your services on your coupon so it will stand out to the new customer.  
• Use online ads and create a website. The internet has become ingrained in the way people conduct business, and the lawn care business is no different. Please do some research on how, when, and where to place social media ads for your business, as they are highly effective these days. 

Also, create a website that is simple to use, easy to browse, emphasizes advantages, and collects visitor information. Websites are a great way to add legitimacy to your lawn care business

• Establish contacts with other service providers in the community. Stop by local businesses as a patron and ask those valuable connections to refer your services to their existing clients. This step is a practical approach to generate new clients and business immediately.

Increase the Average Sales Amount

When needed, increase your service offerings. This action is a highly effective way for expanding your business that many lawn care business owners overlook. You have the potential of making more money off an existing customer by offering them additional services that you currently provide other customers.

Here are some ideas on how you may include this into your lawn care or landscaping business:

• Offer additional maintenance services. You can constantly offer your existing clients other maintenance services such as hedge trimming or flowerbed clean-up and adding mulch. Whatever additional services you provide, make every effort to market them to your customers.
• Add on extra services. During the slower times of the year, like spring and fall, you can add additional services to your core business like lawn aeration, fertilizing, or overseeding. Again, an excellent way to make additional revenue during the slower months.
• Bundle your services. You can always increase your cash flow by offering existing clients a bundling discount. If you bundle your regular lawn care services along with a certain amount of maintenance services for the year at a discounted rate, that may entice more prepaid accounts. Plus, customers prefer a great bargain, and packaged deals give them that particular discount.

Get Existing Customers to Buy More Often

This idea is probably the most underappreciated component of developing a lawn care business. Yet, it is without a doubt the most straightforward approach to increase profits. Selling an existing customer additional services should be a given if they have previously purchased and you delivered good service.

The bottom line is the current client base of your company is its most important asset. It would be best if you always were on the lookout for ways to sell to clients again and again.

Here are a few ideas to help you make the most of this approach of expanding your lawn care business:

• Create a procedure (phone/email/text) for following up with your clients regularly. If you can establish a strong relationship with your customers, the chances of them buying from you, again and again, will skyrocket. 
• Create offers or bundles you can provide to your customers regularly. As stated previously, always think of new ways to bundle your services to new and existing clients. Also, always be on the lookout for new items or services to market.

Unfortunately, most service providers today focus their efforts on only ways to attract new customers without the enhanced customer service, which means they are missing out on additional revenues from repeat clients. 

Suppose a company devotes its time and resources to attract new customers without maintaining relationships with their existing clients. In that case, their long-term growth strategy will be affected in the end by not being able to retain that business.

Finally, a wise lawn care business owner will pay close attention to these factors. If you invest your time, effort, and money into each of these areas, you will have continued success and growth in your profitable lawn care business that will last for years.