“5 Arounds” is a marketing technique that will bring you many new customers at one location.

Selling your lawn care services door to door might be an excellent strategy to convert more leads into paying customers. However, it doesn’t necessarily mean you have to go about knocking on doors and giving a sales pitch.

A strategy identified as “5 Arounds” employs door hangers, or flyers, to swiftly establish a close-knit customer base. If you own a small or mid-sized landscaping company, you owe it to yourself to start using this method right away.

What Are “5 Arounds?”

“5 Arounds” is a marketing technique that will bring you many new customers at one location.

It’s an excellent method to promote your business while also making your routes more condensed. “Route Density” equals shorter driving time and more profits per job.

“5 Arounds” can be done in a variety of ways. Here’s an example of a common strategy:

• Make a crew of three men
• Drive out to a job
• Two men do the work, while one man grabs a stack of door hangers or flyers and 

Places them at the five residences nearest to them (hence the name” 5 Around”)

• When the customers start calling, you’ll have several jobs within walking distance of each other.

Of course, you can change the number to “9 Arounds” or “11 Arounds” and so on. However, the most crucial aspect is that your promotion swiftly happens over a small region.

You’ll have highly profitable routes if you can narrow the time on the road or have highly effective route density. 

What Makes “5 Arounds” Work

•   Cost Is Low – Your only investment is time, other than the cost of printing door hangers is reasonably small.
•  Identify Services Needed – Hanging door hangers not only help you discover opportunities to upsell services to present clients but can also provide insight into what services potential customers might be interested in around the neighborhood.
•   Encounter New Customers – While hanging door hangers, you may encounter a potential client and sell them face to face.

You’ll begin to see common landscaping issues and grass care requirements in specific locations. Be sure to make door hangers to highlight services that can help with these issues.

Being at The Right Place at The Right Time

Your door hangers should be beautiful, but don’t let “whiz-bang” graphics deter the message. Statistics show actual photographs outperform graphics and text.

With a good headline and a compelling offer, you may entice new customers to try you out for the first time. Some of these offers may include:

• Coupons with Special Pricing Services
• Free Bag of Fertilizer
• Gift Card Offerings

How to Execute Your “5 Arounds”

Now is the time to get your fresh new door hangers or fliers in front of new prospects.

You probably already know of an area you can focus on, preferably where you are already servicing a client.

Since you and your team are already out in the field, designate one of your team members to execute the “5 Arounds”, which means to place door hangers on the five houses closest to your current customer.

You should either leave the hanger or flyer on the front doorknob, slip it through the door jamb, or secure it on the front door at a level area where people can view it. Be sure to check with your local city ordinance and HOAs to see if you need a permit and if hangers are allowed in that neighborhood.

After you have distributed a few “5 Arounds”, you may follow up with postcards or door knocking—or both. Most potential customers will remember you because of your door hangers and flyers. 

Existing customers are more likely to recommend you to neighbors who inquire about your service after receiving a door hanger/flyer from you if you have a referral plan in place.

If you highlight an offer that addresses a homeowner’s needs, you should get many new customers.

“5 Arounds” are some of the best and affordable lawn care marketing tactics because:

•   They decrease the number of routes
•   They assist in gaining new customers without a lot of expense

Start utilizing “5 Arounds” immediately if you want to make a lot of money without spending a lot of money.